Before you design your site, you need to know what your goals are.  Your Web site goals AND your users' goals.  You need to know what the purpose of the site is and what the budget will be.

You need to know what your vistiors' profiles are and conduct interviews and surveys to figure out their goals. 

Ask yourself why the user is visiting your site, what they expect to get out of the visit, how you plan to make a user visit your site and how you will retain their interest.



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